So, what's your 'why'?
Why EXACTLY do you want to launch this business?
The thing is, it's actually really simple. You've got to love what you do. You also have to be really good at what you do. That's what it takes to launch a business.
So I ask you - are you truly passionate about this business idea or concept? Do you have the cred and/or experience to offer that service or product? Will you be proud of yourself for starting this venture?
Wanting to work for yourself is indeed an attractive option these days, but it's only for those who are driven to succeed, and who can offer a product or service that's really good, or even better - EXCEPTIONAL. So is this a side hustle for diversified income? Is this your dream job? Your vacation fund? A family biz?
Seriously, think it through. What does launching this business mean to you.... what's your WHY.
Get your notebook out and answer these questions for yourself. Feeling rock solid about your 'why' will help you develop your brand with confidence. It's unique to YOU and it's real.
Know it, OWN IT.